Each year, the place to be in mid-October is The Green Industry and Equipment
Expo, in Louisville, known to everyone in the lawncare industry simply as GIE. This year
is no exception, as the premiere event packs the Kentucky Exhibition Center Oct. 16-18.
Kawasaki will once again host attendees at both its indoor display (#1064) and its
outdoor demonstration display area (#7422-D). At the indoor booth guests will have a
chance to see the newest engines on display for the first time, get hands on with the
internal components of the engines, learn more about the new engine design process
and see what’s new in genuine Kawasaki parts and accessories.
Kawasaki’s team of product specialists, engineers, and marketing personnel will
provide dealers and commercial landscapers with the most up-to-date information on
the company’s advanced engine family. The complete line of powerful engines and
unique accessories will be on view in Louisville, along with new explanatory materials
and videos.
The GIE+EXPO 2019 conference is a great opportunity to meet with the
Kawasaki staff responsible for the products’ design, development, and marketing.
Attendees are urged to make the time to discuss products, trends, and the future of the
industry. And, as in past years, everyone will have an opportunity to test-drive several
Kawasaki-equipped riding units from a variety of OEM brands at the outdoor display
area.
According to Kawasaki’s marketing manager Tiffany Young, “Attendees really
should take advantage of the availability of our whole team at GIE+EXPO and come
away with a better understanding of the development process and the products—it
provides insight to the Kawasaki story.”
Last year at GIE Kawasaki initiated an effort that helped feed 88,000 people
through a charity relationship with Feeding America, the largest hunger relief
organization in the country. Visitors to the indoor display will again have the opportunity
to learn quick facts about Kawasaki and its products and receive a special gift and the
satisfaction of helping to feed families everywhere.
The exhibition opens Oct. 16, with only dealers being admitted from 11:00 a.m. to
3:00 p.m., then all visitors admitted from 3:00 p.m. until closing at 7:00 p.m. The hours
on Oct. 17 are from 9:00 a.m. to 5:00 p.m. for both indoor and outdoor display areas,
while the next day posts indoor opening hours from 8:00 a.m. to 2:00 p.m., while the
outdoor area will close one hour earlier.
And, as usual when visiting GIE, there’s more to Louisville than just business!
Attendees are invited to join together each evening for a free concert at Downtown
Louisville’s Fourth Street Live. A different featured recording act will highlight the openair stage on Oct. 15, 16, and 17 starting at 8:00 p.m.
Driving to GIE this year? If so, event organizers (www.gie-expo.com) have made
your trip a little easier and for the first time are now providing free parking at the
Kentucky Exposition Center. Take a tip from regular attendees and avoid some of the
entry traffic lines by using Gate 2 or Gate 4 on Crittenden Drive, or Gate 6 on Preston
Highway. If you’re planning to fly into Louisville, it’s a short five-minute taxi from the
airport to the GIE venue.
However you get there, be sure to spend some time with Kawasaki and see why
the brand is the one most preferred by lawn care professionals
