Aggressive move applies to all engines.
GRAND RAPIDS, Mich. (Oct. 28, 2010)—If durability is one of the standards by which engines are measured in the commercial lawn and garden industry, then Kawasaki has just upped the ante considerably. The Engines and Power Products Division, based here, announced a 50 percent increase in the length of its warranty coverage for all of its engine categories, effective with unit sales beginning Nov. 1, 2010.
The company has increased the warranty on its four-stroke engines from two to three years. The new warranty program covers engines comprised of liquid-cooled and air-cooled V-Twins and air-cooled single cylinder units.
“This move truly separates our brand from almost all others that are in the same competitive arena,” said Rodger Howe, Kawasaki’s Director of Operations.
“Our dealers will be able to more aggressively position the brand in a sales environment that is increasingly crowded,” said Howe.
These engines are primarily used in professional applications, including zero turn riding mowers, lawn and garden tractors, wide-area walk-behind mowers, and industrial and construction equipment, as well as utility vehicles, golf carts, generators and pumps.
Kawasaki has featured a strong warranty for several years, highlighted by its three-year consumer coverage for these engines.
“Now,” said Howe, “professionals who haven’t yet tried Kawasaki powerplants will see that our confidence in our engines’ durability is equal to our World-renowned engineering and performance reputation.”
Kawasaki Engines and Power Products, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines and professional handheld power products for landscape, industrial and consumer markets. The division is headquartered in Grand Rapids, Mich., and services customers through its network of more than 8,000 independent dealers throughout the United States, Canada, and U.S. Trust Territories of the Pacific, including Guam.